You’ve built the success. Now tune the frequency.
Resonant Brand
A private 1:1 experience to align your message, business, and energy — so your brand feels like peace, not pressure.
You scaled the business
You built a solid team, and created something meaningful.
But somewhere along the way… you lost the signal.
You’ve evolved as a leader. Your vision has expanded. Your expertise has deepened.
The brand hasn’t caught up.
And while your business works, it no longer feels like you.
At this level, it’s not about being louder.
It’s about resonance.
For bold leaders who’ve outgrown their brand
Introducing The Resonant Brand™ — for visionary founders, CEOs & CMOs in high-trust, complex industries — from Web3 and SaaS to finance and professional services — who are done with noise, and ready to build a brand that feels like them again.
Not just seen. Felt.
You’re running a $2M-$15M+ business. You have 8+ people depending on your vision. You’ve proven you can build and scale.
But here’s what’s eating at you:
- Your brand feels fragmented — products and messaging that don’t belong in the same family
- You watch competitors with inferior offerings crush it because their signal is clear
- Your team asks “what’s our message?” and you realize… you’re not sure anymore
- The thought of a “rebrand” terrifies you — what if you break what’s working?
- You love your business, but you don’t see yourself in it anymore
You’re not in crisis. You’re in transition.
The founder who started this business isn’t the leader you’ve become. And your brand is still speaking in that old voice.
The longer you stay in misalignment, the more expensive it becomes — emotionally, energetically, and financially.
Why This Matters Now (And Why It Can’t Wait)
Growth without clarity is pressure.
Growth with clarity is peace.
Every day you delay, you’re watching:
- Inferior competitors gain ground with clearer messaging
- Your team operate without unified direction
- Opportunities slip by because your signal isn’t strong enough
- Your own energy drain from carrying a brand that doesn’t fit
In today’s AI-accelerated business environment, founders are terrified of being left behind. But here’s the truth: The companies that win aren’t the ones with the best technology — they’re the ones with the cleanest frequency.
When you reconnect with why you started this business and who you truly serve, everything else becomes easier.
Meet your guide:
28 years of brand mastery
I’m Will Roffé. As you can see, I’m not a fresh-faced consultant with a new framework.
I’m a battle-tested strategist and copywriter who’s spent nearly three decades in the trenches of brand transformation — from the prestigious halls of Saatchi & Saatchi, McCann-Erickson, and Ogilvy, to building my own strategic consultancy for over 20 years.
You’re not hiring a branding agency.
You’re working with a highly experienced strategist, guide, and creator who sees the whole picture — and helps you bring it into alignment.
I specialise in deep brand architecture and identity alignment – where strategy meets soul.
You’ll receive bespoke, intuitive brand work grounded in your evolution.
I offer a high-touch, long-term partnership. You’ll receive ongoing support until you feel it’s right – not just finished.
I don’t just help you grow your brand. I help you uplevel personally and build a business that brings peace, not pressure.
If you’re done with noise and your brand no longer feels like you — and you’re ready to create a frequency that resonates — I invite you to…
My credentials
- One of only 12 students accepted into a prestigious advertising diploma program
- 28 years crafting brand strategies for companies from startups to multi-billion dollar corporations
- Over 20 years running my own consultancy, perfecting what actually works
- Specialised expertise in the $2M-$15M sweet spot where agility meets resources
But here’s what really sets me apart: I’ve lived through my own complete reinvention.
I’ve experienced death, survived a shark attack, navigated the devastating loss of my first wife to suicide, raised children as a solo father, lost everything, and rebuilt from the ground up.
These experiences taught me something most consultants never learn: People operate from fear. And fear creates misalignment.
I became obsessed with understanding what happens when someone reconnects with their truth — and how that transformation ripples through every aspect of their business.
That’s when I realised traditional branding was missing the most critical element: the human behind the brand.
The Problem With “Brand Strategy”
(And Why Most Approaches Fail)
Here’s what I discovered after working with billion-dollar corporations and watching them waste millions on surface-level rebrands:
Most branding tries to cut and paste things together without understanding how it impacts the business.
Traditional agencies give you:
- 93-slide decks full of theory
- Pretty logos that don’t connect to strategy
- Messaging that sounds like everyone else
- A “finished” project with no ongoing support
Then they disappear.
Meanwhile, you’re left with a beautiful brand that doesn’t feel like you, doesn’t resonate with your market, and doesn’t integrate with how your business actually operates.
I do the opposite.
I start with YOU. We reconnect you to why you started this business in the first place. We do the deep foundational work to bring back that spark — then build everything from there.
This isn’t surface-level work. This is soul-level strategy that transforms everything.
The Resonant Brand method
A 3-phase, 9-step journey to help successful founders, CEOs and CMOs evolve into a brand that reflects who they’ve become — and magnetizes what’s next.
CLARITY:
Brand Soul
See yourself clearly so your market can too.
1. Remember
We revisit your current reality and surface the truth. What’s no longer aligned? What shift are you craving? This isn’t therapy — it’s strategic archaeology, uncovering the energetic misalignments that are costing you momentum.
2. Decode
We uncover what your audience actually needs to hear. Strategy meets intuition to reveal your buyers’ true worldview — not what you think they want, but what they’re actually seeking.
3. Anchor
We ground everything in your essence. Mission, values, north star, identity — and most importantly, your core brand insight. That one sentence that flips beliefs and makes your ideal clients lean in.
This isn’t fluff — it’s the frequency your entire brand is built on.
Result: You stop shapeshifting and start expressing from grounded power.
DISTINCTION:
Brand Strategy
Refine your voice. Take your space. Say what only you can.
4. Distill
We architect your Aligned Business. Uncover your Unfair Advantage and distill your essence into positioning that feels like you — and no one else. We carve out your unique vision-led position that filters in the right people and repels the wrong ones.
5. Activate
We bring your brand to life through energy, archetype, and tone. This is voice, feel, and presence — embodied. Your team will finally understand how to “sound like the brand.”
6. Transmit
We create resonance through story, metaphors, and narrative systems. This is where we find your voice with emotionally intelligent brand language that makes people say: “This was meant for me.”
Result: You unlock coherence. Everything clicks and your business starts working with you again.
EXPRESSION:
Brand Signal
Radiate who you are, so the right people feel it instantly.
7. Speak
We build your message matrix. The right things said to the right people, at the right awareness level. You become unmistakable. This is where you begin to broadcast from resonance.
8. Reveal
Become unmistakable. We design your visual identity — not just for aesthetics, but for energetic alignment. Every element should feel like you when you see it.
9. Emanate
We launch and lead through aligned offers, marketing, and content. This is visibility with soul, not force. Your market doesn’t just see you — they feel you.
Result: You stop broadcasting. You start magnetizing.
What Makes This Different From Every Other “Brand Strategy”
Most consultants deliver and disappear. I partner until everything works.
- Modular approach: We can focus on what you need most, when you need it or go all-in
- Hands-on collaboration: I do much of the heavy lifting, but you maintain ownership
- Stealth transformation: The deep inner work happens naturally through our strategic sessions
- Multi-disciplinary method: Psychology meets soul meets business strategy
- Long-term partnership: Your success is my success — I’m invested for years, not months
When you hire me, you don’t get a consultant. You get a guide, strategist, and confidant who stays until your business reflects who you’ve become.
How one CEO 10x’d his business
Nick is the CEO of a scrappy insurance company with 35 staff and solid sales. Smart guy, family man, knew his industry inside and out.
But his products looked like they belonged to different companies. His brand name didn’t fit. His messaging was scattered.
The problem wasn’t his business — it was his signal.
After our strategy sessions, we rebuilt everything from the ground up:
- New company strategy and brand strategy
- Individual strategies for each product line
- Complete messaging overhaul and sales materials
- Company culture development and program
- Websites, brochures, sales scripts — the works
They became the niche insurance specialists.
People like Nick are my ideal clients: smart, family-focused, trust the process, and invest in long-term success.
The result? His business 10x’d over our 10-year partnership.
Why? Because when your brand finally matches who you are, everything else accelerates.
This is for bold leaders who…
✓ Built a $2M+ business with 8+ team members but know the brand is lagging behind
✓ Feel the friction between success and sustainability
✓ Know it’s time to evolve, but don’t want to break what’s working
✓ Want clarity, not complexity — depth, not fluff
✓ Are ready to be seen clearly and express powerfully
✓ Value strategic partnership over outsourced execution
✓ Feel the call to realign their legacy with who they’ve become.
You’re not in crisis. You’re in transition.
You know that what got you here… won’t take you where you’re going.
You’ve outgrown your brand — and want peace, not pressure.
If your business currently works… but your brand and message no longer feels like you, it’s time to reset.
You’re not looking for a vendor. You’re looking for a guide.
This is Not for…
❌ People who don’t see value in building the right infrastructure to support and grow their business with an expert
❌ Anyone who has to borrow funds to invest in this — I don’t want that kind of pressure for you
❌ Founders who don’t understand branding fundamentals
❌ People being vague or argumentative about their vision
❌ Companies under $2M revenue or with fewer than 8 team members
❌ Leaders who want quick fixes instead of foundational transformation
I only work with people who value honesty and integrity, real partnership, are committed to growth, take action fast, and do what they say they’ll do.
What you’ll walk away with
Immediate Deliverables:
- A clarified, energetically aligned business rooted in truth
- Clean positioning and magnetic messaging that feels authentic
- Refined product suite and presence that attracts ideal clients
- Core brand language and narrative system
- Custom Brand Bible (your evolving strategic foundation)
- All session recordings and brand activation documents
Long-term Transformation:
- Emotional coherence — the feeling that everything finally clicks
- Renewed confidence in a brand that matches your next level
- A business that works with you instead of against you
- The ability to take a 4-week vacation without stress
- Clear, magnetic attraction of aligned clients who pay premium prices.
No 93-slide decks. No overstuffed processes. Just clean, elegant clarity — fast.
The Resonant Brand experience
This is executive-level clarity and alignment work — not just another “rebrand.”
Built for already-successful founders & CEOs who understand the cost of misalignment and are ready for their next evolution.
How We Work Together:
- Weekly strategy + integration calls (your dedicated time for breakthrough and accountability)
- Private messaging support via Telegram, WhatsApp, or Messenger between sessions
- Hands-on collaboration — I do much of the heavy lifting while you maintain ownership
- Custom Brand Bible — your evolving strategic foundation that becomes your team’s north star
- All recordings and materials — everything we create together is yours forever.
Timeline: 6-52 weeks depending on your needs and chosen tier. No fluff. Just resonance.
Investment Tiers
CORE
6-week core program…
-
- Complete 9-step Resonant Brand Method
- Weekly 1:1 strategy and integration calls
- Private messaging support between sessions
- Custom Brand Bible and all recordings
- Perfect for leaders who need focused transformation with clear parameters.
INTENSIVE
Everything in CORE plus…
- One Deep Immersion Session (full-day or two half-day intensives)
- 60-day post-integration support for implementation
- Extended timeline flexibility for deeper transformation
- Ideal for comprehensive brand evolution with implementation support.
LEGACY
Everything in previous tiers, plus…
- 90-day ongoing advisory (2 calls per month + messaging)
- Review and input on content, creative, and team rollout
- Maximum support for complete organizational transformation
- Perfect for leaders ready for total brand and business alignment.
For context
If you’re earning £2M a year, your investment will likely sit between 1.75% to 4.75% of your annual revenue.
In the £15M range, it drops to between 0.23% and 0.63% of your annual revenue.
If our work together increases your revenue by even 5%, the program well and truly pays for itself.
Most clients continue working with me for 3-10 years in various capacities — as ongoing strategist, copywriter, guide, and/or confidant. Your initial investment can be just the beginning of a partnership that compounds value over time.
How to Apply
This isn’t for everyone. And that’s intentional.
I invest deeply in every client, which means I’m selective about who I work with — people who are committed to growth, and take action fast.
You need to resonate with me and my approach — leaders who see through the BS, operate from both intellectual and intuitiv states, and are chomping at the bit to transform. You know you need help now, even if you’re not entirely sure what that looks like.
The Path Forward:
Step 1: Quick Connection Call
Book a 15-minute conversation to see if we vibe. Sometimes you’ll know within minutes if there’s alignment. If there is, I’ll invie you to Step 2.
Step 2: Strategic Brand Audit — £1,200
If you’ve been exposed to my work and want to jump straight to the next stage, complete my detailed questionnaire, then join me for a 90-minute Strategic Brand Audit where we’ll uncover your biggest alignment gaps and map your path forward. You’ll walk away with clarity on what’s blocking your brand resonance and a strategic roadmap — whether you continue with me or not.
This isn’t a sales call disguised as strategy. It’s real work that provides real value.
Most clients who experience this audit choose to continue the full journey — either way, we’ll have a real conversation, you’ll get tremendous insights and value, and walk away with recommendations you can action.
Ready to Connect with the Right Frequency?
If you’re done with noise… if your brand no longer feels like you… if you’re ready to tune a frequency that resonates instead of just broadcasts…
The question isn’t whether you need this transformation.
The question is: How much longer will you wait?
Every day you stay in misalignment, you’re watching competitors with inferior offerings gain ground. You’re operating a business that works but doesn’t energize you. You’re building an old vision instead of one that’s grown.
Your business has the power to transform — starting with you.
After 28 years of brand mastery and guiding leaders through complete reinvention, I know this: When you finally align your brand with who you’ve become, everything accelerates.
Your team gets energized. Your message becomes magnetic. Your business starts working with you again instead of against you.
And you remember why you started this journey in the first place. It’s like starting afresh but with all the powerful knowledge and wisdom you’ve gained to this point.
