YOU DON’T NEED A LOUDER BRAND.
You need a brand that resonates. One that feels like truth.
I’m Will Roffé
For the past 28 years, I’ve built brands for multi-billion-dollar businesses and much smaller operations. I’ve worked with the suits, the visionaries, the tech geniuses, and the institutions. But the real work didn’t begin until I walked away from the noise — and back into my truth.
I’m a strategist, brand architect, copywriter — and most of all, a mirror.
I work with bold founders & CEOs who’ve outgrown their brand — and are ready to stop performing, start resonating, and build a business that scales without losing themselves in the process.
What I Believe
Your brand should feel like peace — not pressure.
Relevancy is built not found.
Resonance outperforms reach.
Truth is magnetic – it always converts.
Alignment is strategy.
Fear is a state of mind.
You don’t need to hustle harder. You need to get clearer — and more honest.
That’s what we do together inside The Resonant Brand™.
What I’ve Experienced
- I left school at 16 because it felt like an indoctrination camp. I wanted to experience the world without limitations. And minus the burden of a huge student loan.
- I’ve been a banker, private investigator, writer & producer, copywriter, creative director and brand strategist. I’ve worked inside the walls of giants like Saatchi & Saatchi, McCann-Erickson, and Ogilvy. This gave me a unique perspective and deep insight into human behaviour.
- I’ve built and run my own strategic brand consultancy since 2002.
- I purchased my first Bitcoin in 2017 and have been hooked on the blockchain, BTC and the community ever since.
On a personal level, I’ve experienced:
A shark attack, followed by a really intense Great White shark encounter the very next time I ventured into open water (11 years later); My own death; Global travel; Sudden loss of my first wife; Solo fatherhood; Total financial loss; Reinvention; Awakening; and Peace.
I’ve seen behind the curtain — in life and business — and I know this:
Most people are operating from fear. (It’s why, back in 2002, I called my company FEARLESS.)
My mission is to help people build exciting businesses from their truth, and to live without fear.
I Do This Work Because…
I believe business helps drive humanity forward.
Helping good people who run solid businesses excites me.
When your brand reflects your essence, your business becomes an extension of your soul — not a burden on your back.
The next level of your success demands a brand that feels like home. Because the world needs less noise… and more signal.
If that speaks to you — welcome. You’re in the right place at the right time.